S/S 27 · Complete Report
The studio's reading of Spring Summer 2027, from 1,186 runway looks in Madrid, Milan, Paris, London and New York. Five chapters, released one a week: prints, key items, silhouettes, materials and color.
1,186 runway looks. Five fashion capitals. Five chapters.
S/S 27 swings between romance and utility. Romance arrives through print and shape: florals painted at full scale or stitched in thread, painterly blurs and 70s paisley on fluid chiffon, tiers and balloon volume set against long, liquid columns. Utility answers with the oversized blazer, the trench, cargo pants and the men's oxford shirt, cut in gabardine, poplin and leather.
The palette runs from scarlet, candy pink and violet to turquoise, mint and acid lime, anchored by chocolate, sand and black. The studio read 1,186 runway looks across Madrid, Milan, Paris, London and New York, and a direction earns its place in the report only when it crosses several houses. What remains is organized in five chapters, released one a week from 20 October, with the complete report on 24 November.
The reading of every chapter is already online. Each chapter's PDF opens on its release date, one each Tuesday.
Nine print directions, from painted blooms and 70s paisley to painterly blur, gingham and foulard.
Read Chapter I →
Ten key items, from wide leg trousers and the oversized blazer to the slip dress and the biker jacket.
Read Chapter II →
Five silhouettes: floor-length columns, deep plunges, tiers, ruching and balloon volume.
Read Chapter III →
Six material directions: crochet, 3D relief, paillettes, true sheers, fringe and wet-look PVC.
Read Chapter IV →
Fifteen Pantone-matched color stories and the nine pairings that combine them.
Read Chapter V →Print is the season's loudest language. The flower leads, painted at full scale by Ulla Johnson, Christian Dior and Erdem or stitched in thread at Elie Saab and Valentino, while Etro brings back 70s paisley and Louis Vuitton turns the foulard into a garment. Read the nine S/S 27 print directions.
Wide leg trousers appear in 116 of 1,186 looks, the oversized blazer in 101 and the pencil skirt in 87. Around them, the slip dress, the trench and the biker jacket complete a wardrobe of archetypes. Read the ten key items of S/S 27.
The long, liquid column meets gathered volume: deep plunges at Fendi and Givenchy, tiers at Blumarine and Erdem, and the balloon skirt, the season's most repeated construction gesture. Read the five S/S 27 silhouettes.
The surface does as much work as the print: crochet at Hermès and Etro, petal knits at Christian Dior, paillettes at Ferragamo and a new wet-look of tinted latex. Read the S/S 27 materials and textures.
Fifteen Pantone-matched colors, from scarlet and candy pink to turquoise, acid lime and cobalt, anchored by chocolate and sand, and the nine pairings that combine them. Read the S/S 27 color stories.
Pages from the report
The complete report
Prints, key items, silhouettes, materials and color. The complete season in a single PDF, read from the runway before it reaches the showroom.
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Until then, each chapter opens on its own date, one each Tuesday.
S/S 27 moves between romance and utility. Painted and embroidered florals, painterly blur and 70s paisley lead the prints; wide leg trousers and the oversized blazer lead the key items; long columns meet tiers and balloon volume; crochet, sheers and paillettes define the materials; and the palette runs from scarlet and violet to turquoise and acid lime.
The report reads 1,186 runway looks from the Spring Summer 2027 shows in Madrid, Milan, Paris, London and New York, presented in September and October 2026.
One chapter each Tuesday: Prints & Patterns on 20 October, Items of the Season on 27 October, Silhouettes on 3 November, Materials & Textures on 10 November and Color Stories on 17 November 2026. The complete report follows on 24 November.
In five chapters: prints and patterns, items of the season, silhouettes, materials and textures, and color stories. A direction earns its place only when it crosses several houses, and each one is named with the houses that carry it.
Creative directors, heads of print and design teams at premium and luxury houses planning Spring Summer 2027. The studio turns its readings into bespoke print narratives through MPD Atelier and into collection strategy through Fashion Envisioning.
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